Monday, April 1, 2013

The Birth of Standards

3/4/13:  The Birth of Standards

AEG Turbine Factory, Peter Behrens

                Peter Behrens made architectural history by being appointed to supervise and improve the company AEG’s products and buildings.  This was the first time an artist was given this kind of control over a large corporation’s major assets, and Behrens wasted no time making changes.  This turbine factory he designed followed Louis Sullivan in his “form follows function” as it was designed to accommodate both manufacturing of products as well as the working conditions of the workers.  The rounded top on and massive appearance of the roof gives the building a large and monumental feeling (which would be ideal for a large company) actually masking a surprisingly lightweight building made mostly of steel and glass.  Behrens made his mark on history with AEG, but also helped usher forth the new concept that companies could make large, well planned buildings that would not necessarily be more expensive and would help in the long run both economically and image wise.  This fell into the then emerging importance of public image for large companies, which helped them build up affluence as well as garner a larger reputation.  By incorporating an artist into their plans, companies would start the practice of ethics and standards.

Behren’s Influence Today:

Small Bio on Behrens:

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